Fifty One East, Qatar’s favorite department store, hosted an exclusive fashion show for Carolina Herrera’s Spring/Summer 2020 Ready-to-Wear and Bridal Collections in the presence of the House’s creative director, Wes Gordon, in his first visit to Qatar and the Middle East. The breathtaking fashion show embodied with elegance and vibrant colors was held in the presence of Emilie Rubinfeld, President of Carolina Herrera New York, and the brand’s senior management team alongside VIP guests, members of the media and a big crowd of the brand’s dearest fans. The fashion show was followed by a trunk show on the next day where clientele had the opportunity to be the first in Qatar and the region to personally experience the new collection.

Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East commented, “We were pleased to welcome Carolina Herrera’s first ever fashion show in the Middle East right here in Doha and straight after its successful launch during the New York Fashion Week. This marks yet another key milestone in Fifty One East’s journey, highlighting the importance which internationally renowned brands are giving to the store and the local market. At Fifty One East, we are committed towards delivering an experience that is truly one-of-a-kind while bringing our clientele one step closer to their dearest brands.”

“This launch cements our position as the store of choice among our loyal customers, who appreciate the exceptional design, elegance and uniqueness of the House of Carolina Herrera,” he added.

Mr. Wes Gordon, Carolina Herrera Creative Director said, “It is a great honor and privilege to be visiting Doha for first time in collaboration with our exclusive partner Fifty One East. I am thrilled to be presenting the Carolina Herrera Spring/Summer 2020 collection to our clients here, and it has been wonderful to experience first-hand this best-in-class luxury shopping experience, meeting the elegant and worldly women of Doha and exploring this vibrant and multi-faceted city. We look forward to further growing our partnership and I hope to be back again in this beautiful city very soon.”

Wes brings his vision of joyful and dramatic color to life for the Carolina Herrera Spring/Summer 2020 collection, inspired by the botanical phenomenon of the Californian super bloom adding texture via velvety polka-dots placed on floating tulle and playing with the proportion on sleeves.

The sensory delight of wildflowers as far as the eye can see inform the hyper-saturated and pigment-rich color palette of this collection: vibrant yellow, hot pink, brilliant orange and bold blue mix with prints evoking ephemeral desert fields blanketed in lilies, verbena and lupine.

Silhouettes are dramatically short or extravagantly long, molded to resemble beautiful shapes found in nature. Yards of delicate silks are meticulously draped to mimic a budding rose.

Joyful and pure in spirit, the Bridal collection for Spring 2020 celebrates modern elegance with unstructured ease. The Carolina Herrera atelier, classically trained in haute couture, brings the meticulous attention signature of the House, to seventeen gowns with the fresh attitude of lightness—a theme translated through each name, beginning in “L”.

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