Your own students can be helpful pointing you in the right direction here. Here's a quick menu if you're interested in a specific platform: 11 social media campaigns on Instagram Feed & Stories 2019-2020 Higher Ed Social Media Conference (HESM19), 11 social media campaigns on Instagram Feed & Stories, 6 social media campaigns on GIPHY, TikTok & Others, Pronouns, Names: Choose! Story on Instagram (Dartmouth College), Grad Feels Story on Instagram (UNC-Chapel Hill), Discover Nebraska Story on Instagram (University of Nebraska-Lincoln), UM Rebranding Story on Instagram (University of Manitoba), #Tufts2019 Story on Instagram (Tufts University), Hilarious posts on Instagram (Binghampton University), Love Ya Lions on Instagram (Penn State ), The Michigan Wings on Instagram (University of Michigan), Humans of Harvard on Instagram (Harvard University), #RockChalk on Instagram (The University of Kansas), Students Vlogs on YouTube (West Virginia University), Extra Credit Video on YouTube (Duke University), Extra Credit Videos on YouTube (Duke University ), Video Thumbnails on YouTube (University of Nebraska-Lincoln), The Egg Video on Twitter (University of Michigan), UMichs take on Ohio States story on Twitter (University of Michigan), What does WVU mean to you on Twitter (West Virginia University), Back to School Countdown on Twitter (NYU), Youve Been Waiting For This Moment on Twitter (Marquette University), Moving quote graphics on Twitter (Stanford University ), Beyonce and Jay-Z in Norfolk, VA on Twitter (Old Dominion University), Lizzo in the Library on Facebook (McDaniel College), New Photos of the Week on Facebook (RIT ), Question posts on Facebook (American University of the Caribbean School of Medicine), Women in Science: Building a World Video on Facebook (Colorado State University), The Biology of Positivity Video on Facebook (Harvard Graduate School of Education), Let the Games Begin Video on Facebook (University of Wisconsin-Milwaukee), We Dont Have Football. When you campaign for votes, it's good to know the kind of person who you'd like to vote for you. There was clearly a lot of research and thought that went into this post and it pulled on every heart string. Today's youth are at the forefront of these campaigns, as they're a lot more conscious about the injustices around them. The student must combine these two types of sources into an original document to complete the synthesis requirement. Social Media Video Marketing for Schools: 5 Production Tips and Strategies, AI in Education Marketing: 4 Insights and Strategies for Schools, How the HEM Team Uses AI To Deliver Quality Results for Your School, Analytics for Schools: Your Comprehensive Guide to GA4 Reports, 10 Simple Ways to Promote Courses on Social Media, The Ultimate Guide to Creating Email Subject Lines for Higher Education, Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps. Creighton Community School chose to live stream its high school graduation ceremony as a means of handling COVID restrictions in the region. American houses and servants in the middle of the 20 th. A PSA created by a child can be very powerful way to get others to hear essential facts about a certain issue. 1. Edited by Lisa Chow . Here is another best university social media campaign example that we really like. Often, students are using summary and analysis as a way to build toward synthesis. 17. has its own value for prompting engagement with anyone whos following you, including your prospects. #SITW #ODU pic.twitter.com/34OJlvuHID, Old Dominion University (@ODU) April 25, 2019. Vaughn Anderson is an assistant professor of English at Maryville University, where he teaches in the English, Composition, and Humanities programs. After students have completed their first summary posts, we guide students in creating their first analysis posts. Analysis posts include the students original evaluation of one source. The Hoosier Check clip below is from a series of videos made by Indiana University Bloomington following the volleyball team around. If youre a high school student thinking about college admissions, youve probably already done a bit of research into the factors that are weighed on your college application. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Get permission from your school to hold an informal gathering in a public space, like the library or an empty classroom. GIF Stickers on GIPHY & Instagram (The University of Chicago)Molly Mattison, Senior Marketing Manager Adtalem Global EducationThe University of Chicago is one of my favorite higher ed brands in social media. You can do a Facebook Live video to stream your answers, or simply respond in real time by typing your responses. I also appreciate the amount of work that Im sure went into coordinating all of the filming locations, the participants schedules and teaching everyone the choreography. One of those series is called Extra Credit. Many students repackage their annotated bibliographies for summary posts. Our Giphy channel rose to over 8 million views in 2019 because of GIF stickers. The analysis posts are also crafted in a way that would encourage a reader to click on the link of the analyzed source. UM Rebranding Story on Instagram (University of Manitoba)Jessica Stutt, Integrated Marketing Manager University of New BrunswickThis caught my eye as someone who has been through a rebrand in recent memory. 1, Jan. 2013, pp. When the high court struck down the policy . The social media project is made up of a series of posts in which students present their message on the basis of their research. Can you suggest free or low-cost, short online or in print courses in any of these topics? It helps students identify the sources they will use for their synthesis, analysis, and summary posts. What does WVU mean to you? Students will post three different categories of social media posts or threads: summary, analysis, and synthesis. If youre thinking about campaigning for a position in the student government, this is the post for you. }); This website uses cookies to improve your experience while you navigate through the website. Student council elections can sometimes turn into petty popularity contests, but this isnt their intention. University of Iowa According to RivalIQ's Social Media Industry Benchmark Report, the University of Iowa has been America's top university for social engagement for four successive years. social media marketing for higher education, social media marketing strategy for schools. To help students frame their thinking on the project, we provide a project recipe. Looking for help navigating the road to college as a high school student? University of California Los Angeles - Trend Jacking. Let your tours give your prospects a palpable feeling for your school. When UMD presented, they already had 12 high-quality leads. One of the most effective moves to get prospective students excited about campus life is to involve student influencers in creating your social media content. But, will college students wear them? Then, you or your students can create the dough using 4 cups of flour, 2 cups of salt, 2 cups of . Because social media are flexible, students can often repurpose some of this research in their final social media project. Content builds relationships. Youre better off laying a solid foundation early on if you intend to make a serious bid for a leadership position. Many college social media marketing campaigns have launched similar programs to good effect, and it could be something to consider incorporating into your own social media for schools strategy. The post received local news attention. The goal is simply to stop your prospects from scrolling through their social feeds long enough to see your content, building a connection with your school over time. This can include the general energy of your students and faculty members, the range of athletics teams, activities, and clubs you have on offer, special events, and much more. 1. The video managed to attract nearly 80,000 views. These cookies will be stored in your browser only with your consent. Heres an example. Teams will deliver the workshops and materials to other students at the school . is a must-attend event for higher ed social media professionals and teams looking for inspiration, ideas and best practices. 3. UGC is a popular marketing tactic because it's authentic. I liked how University of Manitoba provided great background on their new visual identity and have leveraged different platforms (including their student unions accounts) to share this information. Fi's 'Chief Broke Officer' campaign. Examples of gender discrimination in the everyday life. With the Supreme . First, you'll need to print the outlines of the regions/states/countries that your students will build their dough maps on. The winner gets tickets to a @WVUfootball game! Humans of Harvard on Instagram (Harvard University)Emma Guillen, Digital Communication Manager Boston UniversityLastly, Harvard does an incredible job of capturing the personal stories of their students, faculty, and staff on Instagram in a style thats reminiscent of Humans of NY. Using Social Media in the Classroom: A Best Practice Guide. The Egg Video on Twitter (University of Michigan)Samantha Paterson, Social Media Manager University of CalgaryIt was perfect and created so quickly the power of a resourced content strategy engine and compelling social strategy. Alex Wulff is an assistant professor and the director of Writing and Multimodal Composition at Maryville University. ? Some of the lessons to help you win election include: developing campaign speech ideas and topics; voter audience analysis; forming a campaign team; examples of successful posters Apple CEO @tim_cook to the Class of #Stanford19. New Photos of the Week on Facebook (RIT )Emma Guillen, Digital Communication Manager Boston UniversityCreating weekly photo albums is a great use of the Facebook platform, and invites followers to experience a week in the life (every week!) #WeAreUNB on Instagram (UNB ) Jessica Stutt, Integrated Marketing Manager University of New BrunswickShout out to my school UNBs digital team has just launched a new campaign called #weareunb, featuring stories of the people at our institution including students, faculty, and staff. The infographic is a visual way to present research and information. The Biology of Positivity Video on Facebook (Harvard Graduate School of Education)Nitasha Maindiratta, Digital Marketing and Communications Manager NYU Steinhardt SchoolHGSE does a great job of focusing on thought-leadership to increase brand awareness and engagement on social. #NYU2023: In ONE day, this will be your new home. Example: This graduation image from Georgetown University posted around Fathers Day doesnt need much explaining, but just in case, you have the added advantage with your regular social media posts of adding a description with emojis and hashtags to increase context and engagement, heightening the emotional impact. Abe, Paige, and Nickolas A. Jordan. Below, you can see how ACA promotes one of its blog student stories on Twitter: Ultimately, techniques used are clearly important. UMichs take on Ohio States story on Twitter (University of Michigan) Corynn Myers, Digital Marketing Manager University of MichiganUniversity of Michigans tweet related to this Ohio State story.Shameless plug for our owned team and this tweet which broke some metric records. All set to music, the video gives viewers a refreshing overview of campus life at the University of Kent. Synthesis posts or threads are the heart of the project. The idea was a triumphant success, gaining a hundred thousand likes and close to a million views within a week. By leveraging these and the features offered on a few other social platforms, you can create truly compelling visual impressions of campus life at your school. Both Snapchat and Instagram Stories share the format of posting videos and images that disappear after 24 hours, each attracting hundreds of millions of daily active users. We instruct students in best practices for creating an infographic and show models. Social Media Project Description. Filed Under: looking favourable for a strong re-entry to in-person learning in the fall. Consider letting your audience create your back-to-school content! By running a positive, well-planned, mature campaign, you will communicate that you are both ready and eager to stand up for your classmates and do the job to the best of your abilities. This extended TikTok takes a more playful and creative approach to the day in the life video format. ??? The cast of characters included everyone from Bill Gates to Hilary Clinton to Elmo from Sesame Street.
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