This event landing page template offers design inspiration for Christmas sales. Get an interactive preview of the Unbounce Builderno signup needed. The basic stages of the marketing funnel (these stages can change depending on your business type): The buyer becomes aware of the problem or pain points. To ensure that your event landing page has been designed to be in the best state, you may select the right tools to test all your page details before you start to develop it. a booth, an experience or service (espresso machine at an industry conference), sponsored session or speaker slot, a satellite party or VIP dinner). Its important to understand what works and what doesnt, especially when youre blasting your audience with a lot of emails. Discover your events superpower, plus how to leverage it to maximize your entire event program. 5. Common event types: happy hour/cocktail party, partner event, community meetup. We got you. Let your guests relive the entire experience (or see what they missed) with a post-event page simply edit and add to the event landing page you already created. 1. On the live page, thats an animated herowhich really brings the headline (Feel the Rush) to life. These can be mix and matched, or supplemented with anything else your company does after your events. Click any heading to customize that area of your page. On the left are the building blocks of your page that you can drag and drop onto your template, while on the right is a live preview of your design. The page is dedicated to explaining the features and benefits of the offer, and when the user clicks on the CTA button, it leads them to a new page where the user obtains the offer.Click-through landing pages are typically used for bottom-funnel offers or sales, where the second step is the account . This perfect event page design is eye-catching, packed with detailed information, and easy to browse. An event landing is different from your main website as it is a standalone page that's designed with one primary goal which is to turn a visitor into a lead. Its short and concise, but also informative enough to do the trick. Send a thank you email Your guests took time out of their busy schedules to come to your event, so the least you can do is take the time to say thank you (it's also a great excuse to connect with them again). In addition to previewing 2020 showcases, we also love that there are featured highlights from previous years. It has an almost retro color palette with a bold layout thats both eye-catching and engaging for visitors. 1. Post-event surveys, automated follow-ups, and all the data that comes with it. This makes it an excellent example for the foundation of your event page design. Heres the biggest lesson we hope you learn from this example: Video content is always a great addition to your landing pages. Thanks to those goals, there are some basic elements that you should include in your event landing page: Event description and brand introduction - introduce who is going to host the event and share some background information about your company, goal, and brand. But thats not a bad thing. If you hire outside devs to do the job, you might spend more than youd like. Common event types: satellite event at industry conference, sponsored event, happy hour/cocktail party. Before publishing your event page, its a smart idea to see if it displays correctly on mobile devices. I know a lot of firms also build a central resource page that either links back to the original reg page or has the recordins on page. Event date, time, and locations - To help visitors decide on whether they can come to your event in person, the event details, such as the event date, time, and location should also be clearly visible. In the next chapter, we dig into the how and what of collecting event data. Free Resource How to Optimize Landing Pages for Lead Generation Marketing Exchange B2B Event Landing Page, 5. The landing page also has a header, sub-header, call-to-action, and social proof bar. Whether you have a 90-day sales cycle or are looking to drive more in-store sales from a retail event, in-person events can benefit every stage of the sales process. Because this loads the information directly on the landing page, theres no reason for interested customers to click away before booking. What are the disadvantages? Event values and benefits - clearly explain all values and benefits that web visitors can get from your event. Many companies can find a charity that meshes well with their mission, making it possible to have an impact on both a worthy cause and a business objective. With tons of responsive landing page templates, getting your event page to look how you want is super easy. Example 6: Vanity Planet Company description. While it may feel very against a salespersons DNA, remind them that depending on how far along the prospect is in the buyers journey, its always better to provide helpful, non-salesy information. The minimal design stands out for the theme and content. The World Bank's Gender Data for Decision Making 2. Loomly. If anything doesnt look right, click anywhere on the page to adjust your design. What is it? Pages include a full-featured registration form, a one-page navigation design, unlimited color options and many more designs that make it easy to suit your needs. You can freely use the pre-made load transitions, intro sliders, along distinctive typography designs to promote your own event. Coming soon landing page. This is essentially your mission statement aka what your guests are going to get out of your event. On the contrary, the clean, no-frills design sets just the right tone for the topic at hand: fraud protection and prevention. 99% of the time I say no to sponsoring a generalevent. By providing key details and the right amount of context for whatever event youre hostingwhether thats a quick overview or an in-depth agendayou can ensure your page appeals to the right type of attendees. Consider the buyers journey. First, click here to get started with SeedProd and download the plugin to your computer. Editors note (if youre reading this in 2022 and beyond): Although adding video was considered best practice a couple years ago, recent data shows that video on landing pages doesnt have a huge impact on conversions. Any additional info is relegated to the bottom of the page. Curious about what the most popular event types are for sponsored vs hosted events? But if you follow these event landing page design guidelines, you can use your landing pages to make a better first impression and motivate attendees to RSVP. Sponsoring: usually this means youre paying another organizer, company, or organization to participate in their event. Every post-event strategy will look different from the next (first and foremost, depending on what the goal of your event is), but we believe that there are certain elements every successful post-event strategy should include. Keep a close eye on how your nurture strategy is performing, so you can iterate or swap out content. To sign up more visitors, your event landing page should be designed as simple and short as possible to get attendees signed up in a quick manner. First up is an event page from WPEngines Decode virtual developer conference. Click-through landing pages. Align the sales and marketing teams. Send a simple follow-up email right after the event youll be surprised how far this small gesture goes. Video Adding video to the page gives users a taste of the type of content they can expect. Hoss Event Agency 10. Further down the page, theres also a video that shows the wind tunnel in action. 22. This use case is a bit different than our other event landing pages examples. Subscribers to get Free WordPress Tips and Resources. They're an elite group of event marketers who are continually iterating, experimenting, and testing their events to maximize the most event ROI. One tip you can take from Funnel's landing page is the company's requirement for a work email to book a demo. "Your order is being processed. The design is simple, straightforward, and easy to navigate, with all the essential features of a successful event page. Here, you can edit the block contents, including any text, field labels, positioning, and more. Youll see that you can pick individual colors for your heading, buttons, and body text under the Colors tab. If you need help with this, you can follow these instructions for installing a WordPress plugin. Festy Event template offers 10 demos for ladies' nights, beer festivals, outdoor camps and more. Events give you the opportunity to connect with prospects in-person, and also let you to create the ideal environment (whether it be a lively and interactive experience, or a more professional setting). They also use call-to-action buttons very well. Here you can edit your General settings and give your page a new name and URL or set it to draft or publish. Unsubscribe landing page. Set clear expectations. Repeat the same process to control your event pages global colors and font settings. POST FREE > > Business Profile > Add ALL Web & Social Media Links > YouTube Links > Post Articles & Events Example > successcenter.com Business Directory - Leaders & Influencers #SuccessTRAIN Leadership CommunitySpencer Rayner >. If you're looking for the creative freedom to make whatever you want, the Unbounce Landing Page Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. New Multi-purpose Sketch Plugin and More! Got another event coming up thats similar to the one they already attended? After looking at these excellent event page examples, youre probably wondering how to make one. Above-the-fold content: The page is arranged in such a way that the webinar title and signup form are always above the fold. First off, take a deep breath. WordPress Tutorials, Tips, and Resources to Help Grow Your Business. Worse, building an event landing page from the ground up takes agesand can prevent you from running campaigns with enough lead time before your event. Send a simple follow-up email right after the event youll be surprised how far this small gesture goes. This takes you to SeedProds subscriber overview, where youll see the details of your new subscribers. events, like tradeshows or sponsored events, that focus on lead generation or brand awareness Interest: the buyer starts looking for the solution. 2. You can see SeedProds WordPress landing page templates library on the following screen. Looking for a bit of event landing page inspiration? As soon as you visit the page, you know that this event is aimed at developers by the cleverly formatted heading. Countdown timers to create a sense of urgency, Login forms for attendees to view their accounts. Promoting your event opens the door not only to its success but also to new business. 19 Great Examples of Landing Page Design 1. Finally, the smooth transitions and animations further enrich the user experience. It makes it super-easy to create any type of landing page in WordPress without hiring a developer. So, they used on-page tabs to answer FAQs. While there are many types of landing pages the intent the same get more leads. For those who dig deeper for more info, Shoelace delivers punchy, informative bullet points that elaborate on the topics being discussed. 7. Underlined links and interactive images of the speakers allow visitors to check and read more information about the event and speakers with a minimal amount of clicks. Elevate your community. Your single source of truth to build, maintain and evolve design assets in one place. Well be answering all of these questions later on, but lets start with your event goal. Fast Mask (Agency: J7 Media) Image courtesy of Fast Mask and J7 Media. Friendly reminder: your events shouldnt be the ONLY thing your guests are interacting with. You can do the same in the SEO section and set your pages SEO metadata using WordPress SEO plugins like All in One SEO. This year, its landing page incorporates an eye-catching hero image background and uses big and bold fonts to present the event time and date. Blogging landing page examples Online course landing pages Having trouble finding the most converting landing page design for your business? What you can take away from this event landing page example: Any type of pre-event registration like this will help you identify your most ideal customers. Example: the buyer watches a customer webinar about new features. You can also see who subscribes to your email list by navigating to SeedProd Subscribers from your WordPress admin area. Since this landing page targets new visitors and is marketing a low-commitment offer, this is okay to do. The use of high-saturated colors, unique hand-drawn illustrations, and fashionable bold fonts make it a visual feast to scroll through the website. Send them an invitation to another event. You can use tools like Google Analytics to gather this data and make informed decisions about how to improve your landing page. In Mailchimp, landing pages live alongside other campaign types. Id rather invest our budget on an event where Ican control the content. They use language that speaks to entrepreneurs and optimists (Youve got to have a dream, right?) and invites the reader to participate (Wed like to have thousands of members on board before the end of 2020 and we need you to join us today!). It features testimonials from current hosts, articles offering advice, and even a calculator to estimate your weekly average earnings based on your location. To drum up interest in an art fair, your design needs to be on point. Build pages with smart features that get more sales and signups. This email marketing virtual expo page from Learn Email has a simple yet effective design that ticks all the right boxes. Sharing media- if you want more web visitors to know your coming event, include ways for visitors to share your event with ease, such as through Twitter, Facebook sharing, or Instagram posting. The retargeting pros over at Shoelace built this event landing page for a webinar hosted earlier this year. The builder is really easy to navigate. The best part? Confabs content strategy conference page has a bold design that stands out from the other landing pages on this list. Event promotion is complex. Click the Connect tab at the top of the screen to see the popular email marketing services that integrate with SeedProd, including: You can even connect to tons of other services using the Zapier integration. When people from all over America were planning to storm Area 51, this landing page redirected some of that hype to a free event in downtown Las Vegas. Here are a few event landing page examples to base your own page on. Convocation is a full-featured HTML 5 template for both online or local events and conferences. Moz accomplishes this by breaking the copy into small sections, improving the page's overall readability. For some businesses, retentionis often more of a focus than getting new customers. Creative Cruise event website example 8. It allows you to add any kind of content, such as text, images, videos, Google maps and more. Want to create a post-event page as awesome as this one ? Just click the Templates tab to see different styles you can use with a single click. 01. Graphics can make this one-pager look friendly and welcoming, attracting signups. Every design is completely customizable in the visual drag-and-drop builder. Every guest is a potential Twitter fan, newsletter subscriber, product user, website visitor, or customer. Visitors need to know exactly what they're getting into before they'll register to attend. Once your page looks the way you want, its time to publish it in WordPress. Your customers are your number one priority, but how often do you get to actually spend time with them in-person? This means you wont have to write a single line of code. Any change to your event landing pages, such as the change to the layout, title, subtitle, image, color, or even the form registration, leads to a different signup result. From professional networks to new friendships, events naturally connect people. You can choose your own custom color scheme or click the Color Palettes button to browse 20+ ready-made color combinations. It takes a lot to get people out the door, so the best event landing pages highlight all the most important details. Even though this year, this event has been prolonged due to the COVID-19, its illustrated page design is still worth checking and copying. The buyer starts evaluating or demo-ing products or services. JavaScript Conference Hawaii Over to you You're about to host your next event and want to get people to show up. But, there are several ways to offset these costs like offering partnerships or sponsorships, or hiring an outside event production agency. Twinwoods Adventure uses this landing page to drive bookings for indoor skydiving. Email Marketing Virtual Event Landing Page Example, How to Point a WordPress Landing Page to a Different Domain, Engage with your page and register for your event, Decide its not for them and leave your site. Created by agency Disruptive Advertising, this event landing page focuses on Paint Cabins virtual paint nights. Need a refresher on how to send emails in Splash? Join millions of Mockplus users to create the worlds best product. This allows you to activate a coming soon page, maintenance page, login page, and even a 404 page without installing separate WordPress plugins. When youre happy with how your event landing page looks, click the Save button in the top-right corner of your screen. However, designing an event landing page that truly converts is not an easy task. Make sure your event technology is integrated with your Marketing Automation Platform. Where and when? And one section for showing the ticket information. What do you get out of it? On them, a marketing message is shown about your promotion and an email address is required to receive the offer. RSVP button / sign up 4. Before we delve into the 110 landing page examples, let's first see what makes a landing page effective. Here are some different things you can include: A gallery of tweets from the event hashtag, Presentation slides or any other event content, See this live post-event examplefrom our Cloud Wine event in 2018. Lets look at the following event landing page examples to see what theyre doing right. There is also a mobile version to help you get inspiration to create your own responsive event page. Eek. The images and video are particularly powerful because they show attendees that the speakers are diverse, young, intelligent women who are excited to share their industry knowledge and lift other women up. Its the same for your event page. We love the energetic headline and color contrast. Use your event landing pages to highlight some of the value attendees get from your event. 4. Make sure to look into your historical email data to see what has worked in the past and what hasnt. Each demo is fully responsive and editable. Here's how to create a post-event page in Splash, Check out our interactive course of our Email Sender feature, See the most popular event types for your industry here. An event landing page is a web page designed to tell visitors there is an event coming soon and one that encourages visitors to attend the event. Use this collection of Unbounce-built examples to inspire your next landing page. Free Landing Page Builder: Promote Your Next Big Idea in Record Time Features > Landing Pages Free landing pages for your next idea As an online creator you are full of big ideas, and we believe the best way to get those ideas into the world is with landing pages. Theres even a sneak peek at some featured celebrities to generate excitement. The embedded introduction video is also easy for them to learn more event information. Thebuyer expects great customer service and product experience. Send a simple follow-up email right after the event you'll be surprised how far this small gesture goes. Only ask for the essential details needed to get attendees on the list and make sharing additional info optional. In reality, and depending on your business, sales cycle, and industry, a buyer can go through several stages and touchpoints that arent necessarily linear. Make sure you showcase every part: the speakers, the food and drinks, the entertainment, the award winners, etc. A landing page is a website page with a specific purpose the objective of a landing page is to convert visitors into leads. The templates are separated by industry and goal, such as: And the great thing is every element of each template is customizable in the drag-and-drop builder. With the right message and conversion-focused call to action (CTA), your event landing page can take visitors from That looks kinda neat to I cant miss out on this!. As we scroll down the page, were greeted with images of the panelists and moderator, along with their titles and companies. Click the link to find out how. To get started, click the Create button on your Mailchimp dashboard, then click Landing Page. Crimons Event Decoration Agency Website example 9. Landing page analysis. While most companies doing a mix of both sponsoring and hosting events, more and more companies are shifting to take more control of their events. Organization plays an important role in the effectiveness of a landing page. The color contrast shows the event date, "find tickets" buttons and menus. The continuously rolling banners stand out the date and time. Go with the first option to convert the text to On Demand and change the Program to have an On Demand flow. Venue 5. Butthe post-event is (arguably) THE most important part of your event program. After launching your template, youll see it in SeedProds drag-and-drop visual editor. Youve heard of speed dating, but what about speed networking? 03. These are people who are brand new to your database. But don't forget, there is a fine line between art and science in graphic design, be sure to work with a skilled graphic designer. On this page, youll see 4 different page modes you can activate in SeedProd, including: As we mentioned earlier, the different page modes allow you to add this functionality to your website without installing separate WordPress plugins. This guide to event landing pages will help you know more about it so you can design your own enticing event landing page. An effective landing page is a page that . That way, you can make your next event even better. Drift's RevGrowth Virtual Summit 4. Why? After customizing your event page design, its time to configure a few settings to ensure everything works correctly. There is also a linear map to help you showcase the schedule of your meetup conference. If your business is hosted on WordPress, the easiest way to create your next event landing page is with a page builder plugin like SeedProd. Common event types: hosted conference, webinar, product training, satellite event at industry conference. You can also optimize images and videos by using alt tags and providing descriptive filenames. Its an excellent example of how even a minimal event landing page design can get your desired results. There are several ways to drive traffic to your event landing page, including social media advertising, email marketing, and search engine optimization (SEO) strategies. There are four visible buttons on this page, and three of them direct to pre-registration. Make sure your sales and customer teams are aware of your post-event strategy and who youre sending it to, so they arent doubling up efforts. Since youre creating an event landing page, youll want to add page elements to collect registrations, create urgency and engage your visitors. Presented online, with the date, time, and duration listed. While building excitement for future events is easier said than done, building an awesome event landing page can help you do just that.
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