Googles list of recommended events is designed to give you a starting point for anything custom you want to track into Google Analytics 4. In Universal Analytics, there are four parameters for events you can track, and there is no option to add more parameters: In GA4, there is no longer such a structure, but it comes with more flexibility, as you can define as many event parameters as you want. How can I track and send custom events with the new Google Analytics 4 rethink your data collection in terms of the GA4 model rather than port your And, ideally, it should follow Googles recommended event names. Total Events increments each time a Category/Action/Label event is triggered. If you didn't create it earlier, select manually set ID. To mark this event as a conversion: sending events to both your Universal Analytics and GA4 properties, [UAGA4] Map Universal Analytics goals to Google Analytics 4 conversions. Custom dimensions and metrics. If your UA event has a sufficiently equivalent GA4 Navigate to Triggers and click the New button in the top right corner. You have to register custom dimensions (called event properties) in GA4. [UAGA4] Map Universal Analytics events and custom dimensions to Google Google Analytics Training Google Ads Training Google Tag Manager Training, Google Analytics 4 Event Tracking: Your Complete Guide, How to Link Google Analytics 4 (GA4) with Google Search Console, Guide to Events in Google Analytics 4 PDF, how to get started with Google Analytics 4, configuring conversions in Google Analytics 4. rev2023.7.17.43535. ago igor-vst 9 mo. iphone - How to track events with Google Analytics EasyTracker? Its essential to spend time thinking about how you translate your events from Universal Analytics to events in Google Analytics 4. It only takes a minute to sign up. already measured in GA4 via enhanced measurement: If an Enhanced measurement event is equivalent in purpose to your UA event but rev2023.7.17.43535. How "wide" are absorption and emission lines? 589). gtag.js equivalent is as follows: If your UA event has no corresponding Navigate to Admin > Property > Custom definitions. Not the answer you're looking for? How do I view event label data in Google Analytics 4? And if your event doesnt fit with any of the recommended events, youll need to come up with names for your custom events and then head to the next question. Save and categorize content based on your preferences. In this guide, well help you migrate your custom events and walk you through how to set up GA4 custom events. By clicking Accept all cookies, you agree Stack Exchange can store cookies on your device and disclose information in accordance with our Cookie Policy. If you find a matching event, you should not recreate a new event. Google Analytics iOS: how does it track users? Have I overreached and how should I recover? For details, see the Google Developers Site Policies. With a variable, the data that will flow into Universal Analytics is not static as Category and Action are in this example. (Ep. . Most people using Google Analytics probably wont reach these limits, but since events are so flexible, its good to know the constraints. measurement, you will need to manually set the parameters that would I send event_label and event_category parameters in the click event and I can see this data in the Realtime section, but I am not able to see this information in engagement nor in reports. Should I include high school teaching activities in an academic CV? collected via Enhanced measurement. Why was there a second saw blade in the first grail challenge? Are you already tracking events into Universal Analytics? This means we would end up sending the following event to Google Analytics for someone who rated a product five out of five: And if you want to see the event parameters in your reports, you will also need to register them as custom dimensions or metrics. (Ep. avoid passing cc parameter for accessory_purchase event on web vs passing country_code parameter for accessory_purchase event on app), The values passed for User ID are of the same type across app and web (e.g. These events let you measure additional features and behavior and generate more useful reports in Google Analytics 4. - Sian Miller. I am dedicated to ensuring the smooth and uninterrupted operation of Search Engine Journal. You are measuring clicks on download links on your website for videos. For example, the name of a Country or the URL of a link someone has clicked. If you would like to learn more about the recommended events, watch my tutorial on click, button, and form tracking. An example use case for this setup is to change the anchor text of menu items and track which ones attract more clicks, allowing you to optimize your navigation menu for better user engagement and conversion rates. and instead rely on enhanced measurement to send the event. following gtag.js example shows how a custom event is used to measure the same Why can you not divide both sides of the equation, when working with exponential functions? Files downloads for people downloading files from your website. Note that the DebugView report requires some additional configuration before you can use the report. Tagged: Google Analytics, Google Analytics 4. Join us live on YouTube. Making statements based on opinion; back them up with references or personal experience. Video engagement of people watching embedded YouTube videos. Connect and share knowledge within a single location that is structured and easy to search. They really should label it "Beta" (or more like "Alpha") if it's not ready for prime time. Here, we created a newsletter_sign_up event on the page_view event when the page_location parameter contains newsletter-confirmation in the URL (as you read above, GA4 tracks these by default). The recommended events in Google Analytics 4 are similar to custom events in that theyre not tracked automatically and you have to manually add them to your measurement code and specify the event names and other parameter values. What's the right way to say "bicycle wheel" in German? But if you run into a situation where this is still not enough to meet your needs, you might need to set up events with custom parameters. You would then need to decide which of the event parameters you would rename. Most appropriate model for 0-10 scale integer data. Event Category. Learn the best ways to manage your Google Ads campaigns to achieve maximum impact. Apart from the default query parameters, you can also adjust the query parameters Google Analytics uses to identify the keywords people are using to search within your website. Google tag. If you have already created the custom dimension, that should be enough. We will talk more about reporting in a moment. Thanks :\. If you did not find a match in the previous step, review the events existing UA event structure to GA4. Thanks :\ For example, Google Analytics will automatically track an event when someone spends at least 10 seconds on your website. For example, if JavaScript is used to include additional content on a page. As outlined in thearticle Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current measurement approach including pageviews, events, custom dimensions, and sometimes custom metrics into the Google Analytics 4 schema. If you still prefer custom coding and have GTM, you can use the datalayer.push() method. This approach may be especially suitable if you need to add custom parameters to most of your pageviews. To report - how do I get event label and event category parameters from You can also send events by modifying the Google Analytics tracking code (gtag.js). // Event ga ('send', 'event', { eventAction: 'click', eventCategory: 'social', eventLabel: 'twitter' }); // Pageview ga ('send', { hitType: 'pageview', page: 'Video page', title: 'Intro video' }); New Code (2022) Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. It may happen that GTM will fire, but because of misconfiguration, it will not be passed to GA4. Since GA4 is a relatively new tool (yeah, it is not an upgrade, yet a completely new tool), we ended up in the same boat - we should learn it from scratch. (e.g. There are different ways you can create new events and send them to Google Analytics 4. How Do I Know If Google Analytics Event Tracking Is Working? Just check back in a couple days to see if the data is coming over the way it should. For example, you might have implemented events to track a chat widget on your website. The video_complete event when the video ends. Google Analytics 4 previously had the concept of registering custom event parameters so that they would appear in reports. This lets you send new events for just about any action taking place on your website. The best way to send custom events to Google Analytics 4 is by using Google Tag Manager. You can register up to 50 text-based parameters and up to 50 numerical parameters from your events. When you implemented event tracking with the previous version of Google Analytics, you could name the category of the event, name the action, include an optional label (to capture additional information), and assign an optional value (like a dollar value). What are Google Analytics 4 events? There are no event categories in GA4. The following is an example of a Custom event in GA4: To migrate UA event to GA4, you need to identify if there is an equivalent GA4 It is impossible to migrate historical data from the UA to GA4, as both tools are based on different data models. Enhanced measurement, or Recommended event then migrate Next steps In the settings drop-down menu, select your GA4. Which field is more rigorous, mathematics or philosophy? Something a little more, well, custom? You can use this feature in a bunch of different scenarios. Most hit types are used to measure specific interactions (e.g. GA4 is being promoted as an upgrade of UA. How terrifying is giving a conference talk? Similar events could have the same cateogry, action, or label, but usually you want to differentiate between buttons, that do different things, on the same page. If you did not find a match in the previous step, send a Custom event. Beyond doing something drastic like exporting my data to BigQuery, is there really no way to view e.g. Most hit types are used to measure specific interactions (e.g. If a GA4 automatically recommended event. This should be an answer as it is correct. Here is a video that demonstrates how to set that up. Sign up for the Google for Developers newsletter, A UA event to measure file downloads would be equivalent to a. You can also download this post. Proving that the ratio of the hypotenuse of an isosceles right triangle to the leg is irrational, Result of numerical computation representing a real physical quantity still contains a small imaginary components. If you want event_category and event_label in GA4 you will need to define them as custom dimensions and then set them yourself. The same thing goes for the action and label. event. What stinks is I see no way of querying out the properties. Per GA4 documentation, you should trigger a gtag event when one clicks on your menu items (we assume links are inside the