Measure anything that isn't captured in GA4's default metrics and dimensions. The url of the video. Populated by the utm_content parameter. The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. The day of the week. The marketing campaign name for a session. To learn more, see . How to Set Up Your GA4 Property for Success | ROI Revolution Name of the marketing campaign that first acquired the user. The name of the marketing campaign. You can change the "Field Name" to what suits you and your naming conventions best. Learn how your comment data is processed. The ad group id attributed to the conversion event. 589). The average number of events per session (Event count divided by Sessions). The HTML id attribute for an outbound link or file download. The real value is in combining metrics and dimensions to extract the key insights we are most interested in. For instance, you want to track an event that is not available in the native reports and send additional info with that event. Automatically populated for embedded videos if Enhanced Measurement is enabled. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers. Custom dimensions and metrics in GA4 - Reporting Ninja Blog To learn more about Keywords, see . The page title (web) or screen name (app) on which the event was logged. The percentage of active users who made 1 or more purchase transactions. Wait for 24-48 hours for the custom dimension to appear in the reports. Incompatible dimensions & metrics will be grayed out. WordPress category and tag pages can be an important source of organic traffic. Here, 'Gender', 'Age', 'City', 'Source /Medium', 'Browser', 'Device Category' and 'Operating System' are all reported as dimensions in GA4 because they are the characteristics of your website user. Google Analytics (GA4) - Dimensions and Metrics Cheat Sheet This will also help any other person who is looking at the setup. Find centralized, trusted content and collaborate around the technologies you use most. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles. The organic Google Search click through rate reported from Search Console. Added back to the customization of the report library: Link: https://data.ga4spy.com/ga4-vs-ga4-360. January 1st is always in week 01. In GA4, you can create up to 50 event-scoped and 25 user-scoped custom dimensions for each property. The numeric identifier of an Audience. Tip 1: Know the Difference Users (Active Users) - Monitor traffic growth from campaigns. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Here, we've compiled a list of 9 Google Analytics 4 training courses that you may want to consider. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. We have discussed custom dimensions what they are, why we should use them, the differences in Universal Analytics and GA4 to different scopes of custom dimensions, their limitations, and finally how to set them up, edit, or delete them in the GA4 interface. How to Set Up Meta Pixel (Facebook Pixel) with Google Tag Manager, How to use Google Keyword Planner for SEO Keyword Research & Google Ads Campaign. The Customer ID from Google Ads that led to the session. We have custom dimension define in Google Analytics Data API v1Beta for extracting data from Google Analytics GA4 account. Reach developers & technologists worldwide. These limitations, referred to as quotas, can be viewed in the GA4 interface to keep track of the number of custom dimensions youve used and have remaining. The source platform of the conversion event's campaign. Tracking the crucial GA4 metrics, dimensions and events - making the most out of GA4. [UAGA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics This metric requires an active Search Console link. Each week starts on Sunday. The name you chose to describe this Ad unit. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. If I have to be entirely honest with you 2-3 years ago I couldnt be bothered to learn how to set up my custom metrics but nowadays Im implementing or analysing reports in search of insights based on custom metrics almost every single day. Google Analytics 4 API - Missing dateHourMinutes - Stack Overflow GAPandas4, like its predecessor GAPandas, is a Python package that lets you easily query the Google Analytics API (in this case the new Google Analytics Data API for GA4) and return the results in a Pandas dataframe. How to apply more than two dimensions in Google Analytics 4. In the context of GA4, a custom dimension is an event parameter. Populated by the utm_term parameter. The name of a virtual currency with which the user is interacting. The rolling percent of 30-day active users who are also 7-day active users. This metric requires an active Search Console link. The number of units for a single item included in purchase events. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. The number of users who selected a list(s) divided by the number of users who viewed the same list(s). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. This parameter can be an automatically collected parameter, custom parameter or user property. Name your dimension. Custom dimensions are one of the ways you can personalize it. Automatically populated if Enhanced Measurement is enabled. The term attributed to the conversion event. Ground, Air, Next-day) selected for delivery of the purchased item. Dimensions: Shipping tier Other Changes Change dimension name from Mobile device info to Device info Increased the GA4 DATA API QUOTAS: Change dimension name from Mobile device info to Device info Change backendName definition of the following parameters: All data updated - v1.2.3. The ID of the Google Ads creative that first acquired the user. Is there a way to get around this? The number of app screens or web pages your users viewed. GA4 (Google Analytics 4) Custom Dimensions Tutorial Using Device Category as a main dimension and Country as a second dimension we can review how people from different countries access our website properties. Custom Metrics The dimensions and metrics supported in the Analytics Data API queries. Step 5: search for and add 'Session conversion rate'; click on Save. May 02, 2023 GA4 Changes: Added to GA4 New Metrics: Populated by the event parameter 'file_extension'. Populated by the event parameter 'file_name'. 10 Actionable Tips to Master GA4 Dimensions and Metrics The two-digit hour of the day that the event was logged. Landing Page dimension." In the Description box write a description of your custom dimension that makes it understandable in the future what you are trying to track. Where to find your custom dimension data? 2 . The starting hour is 0000. The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. Then, in the GA4 interface, go to "Configure" and click on "Custom definitions.". Subscribe to DashThiss monthly newsletter and receive the latest news and articles directly in your inbox. Repeated views of a single page or screen are counted. The branded device name (examples: Galaxy S10 or P30 Pro). Lets start with the basics as some readers of this article might be actually new to Google Analytics (GA). Having custom dimensions set up properly in GA4 will give you granularity in the reports and provide you with additional context to make better business decisions later on. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. Users can be counted in multiple interest categories. MeasureSchool | Privacy Policy | Terms and Conditions. Filter and availability field in subproperties. Facebook Ads Upload To Google Analytics Please clarify your specific problem or provide additional details to highlight exactly what you need. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Every business is different, and you may want to track various things to understand how various parts perform. What is the relational antonym of 'avatar'? To subscribe to this RSS feed, copy and paste this URL into your RSS reader. The cohort's name in the request. Note that you can always change the unit of measurement at a later time. The Account name from Google Ads that first acquired the user. The summary metric is for the time period selected. You need to enable JavaScript to run this app. The count of conversion events. GA4: new metrics and dimensions available. What is Google Data Studio? Corresponds to customer.descriptive_name in the Google Ads API. The source of the video (for example, 'youtube'). Engagement rate - Identify if your content is meeting user expectations. The number of users who selected a list(s) divided by the number of users who viewed the same list(s). The advertising network that led to the session. averageCustomParamMetric, The following dimensions are removed from the GA4 Explorer, Added ability to filter by dimensions and metrics. The percentage down the page that the user has scrolled (for example, '90'). The custom dimensions for the selected properties will be listed in the "GA4 Custom Metrics" sheet. This dimension ranges from 0-59 and is reported in your property's timezone. With that in mind, another way to describe a dimension in Google Analytics would be a qualitative variable (a variable that isnt numerical) that describes data that fits into categories. Automatically populated if Enhanced Measurement is enabled. Currently, there are limitations to editing GA4 custom dimensions. Automatically populated for embedded videos if Enhanced Measurement is enabled. 200+ Dimensions & Metrics of Google Analytics 4. The columns include API name: The api name of the dimension or metric. These values help you understand and sort the traffic between the different operating systems. Instantly share code, notes, and snippets. You would have to archive any existing ones to create space for new custom dimensions. Answer: If an attribute is not available in GA4 by default, then youre going to add it and give it a custom name and certain parameters you want to be sent with that event. The time that an ad unit was exposed to a user, in milliseconds. It is mandatory to procure user consent prior to running these cookies on your website. Heres what was said : We are working hard on adding new metrics and dimensions in the next few weeks. Of course, like all things GA4, these are not exact replacements for Universal Analytics (UA). Populated by the event parameter 'link_text'. The total revenue from items only. The shipping tier (e.g. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. GA4 - Dimensions & Metrics Cheatsheet - Changelog.md. This is why I might want to track them properly, so I can better understand their impact. Filters field changed to Filters/Comparisons. Populated by the event parameter 'video_provider'. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. To learn more about Keywords, see . Ecommerce: item_list_name: TEXT: Item list name Automatically populated if Enhanced Measurement is enabled. As you choose dimensions & metrics (by clicking the checkbox next to their name), they will be added here. Related questions. The extension of the downloaded file (for example, 'pdf' or 'txt'). GitHub - google/google-analytics-utilities This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. Life would be easier for us technical marketers if we could find everything in tools like GA4 as we would want to; however, we cannot do so! Crashes are events with the name "app_exception". 1. Note: You cannot edit the Scope or Event parameter later on. The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. Thats why setting up GA4 custom dimensions today will help you make better decisionstomorrow (a bit of a cliche there, but you get it). The 7 day period includes the last day in the report's date range. Corresponds to customer.descriptive_name in the Google Ads API. For example if a user clicks a link '', this dimension will return 'center'. The matched keyword that led to the session. The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. Cannot create reports for custom dimensions/metrics GA4. The ID of the Google Ads creative that lead to a session on your website or app. 3.1. Google Analytics 4 (GA4) normally displays data in its reports in the form of a data table and you can see dimensions in the first column of your reports. Automatically populated if Enhanced Measurement is enabled. Why is category theory the preferred language of advanced algebraic geometry? How to create custom metrics in Google Analytics 4? The average number of events per user (Event count divided by Active users). The city from which the user activity originated. As it's currently written, it's hard to tell exactly what you're asking. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. Populated by the event parameter 'content_type'. Fast-track your Digital Marketing journey, the data-driven way. The same applies to custom metrics. I want to know what is the eventCount for different eventName in different campaignName. Creative IDs identify individual ads. Every report in GA4 comes with a pre-selected primary dimension that provides high-level insights into how the dimension performs in relation to a set of metrics. The number of times users added items to their shopping carts. Heres the glossary of all the dimensions and metrics for the new Google Analytics v4. Populated by the 'item_variant' parameter. Required fields are marked *. Lets have a look at how scopes of custom dimensions work in GA4. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. This metric requires an active Search Console link. Once we are receiving the events in the GA4 after testing in the Debug View, we will simply go under Configure Custom definitions and click on Create custom dimensions. The Overflow #186: Do large language models know what theyre talking about? And a few weeks ago, we published a blog post highlighting a part of our roadmap: GA4. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. Now that youve seen what are custom dimensions in GA4, the differences between Universal Analytics and GA4, and the scopes of custom dimensions in GA4, you should be aware of their limitations, so that you can use them better. If a cohort name is not specified in the request, cohorts are named by their zero based index: cohort_0, cohort_1, etc. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. Customer IDs in Google Ads uniquely identify Google Ads accounts. While certain things are similar across most businesses, e.g. Formatted according to ISO 3166-1 alpha-2 standard. SMX Master Class: Google Analytics 4 training. ARPU uses Total Revenue and includes AdMob estimated earnings. Whats a dimension in Google Analytics 4? Necessary cookies are absolutely essential for the website to function properly. GA4 comes with two types and scopes of custom dimensions: All hits are now event-scoped custom dimensions. Not the answer you're looking for? The total number of users in the cohort. Includes Google Ads Campaigns. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. The number of days since the start of the date range. The number of hours since the start of the date range. Level: Advanced. The app's versionName (Android) or short bundle version (iOS). Dimensions and metrics in Google Analytics 4 (GA4) - Omi Sido Enter the following: Property ID How to Set Up GA4 Custom Dimensions - MeasureSchool Pros and cons of "anything-can-happen" UB versus allowing particular deviations from sequential progran execution, An exercise in Data Oriented Design & Multi Threading in C++. Current user behavior does not affect historical audience membership in reports. I want to get newUsers counts by minute but minute dimension and newUsers metrics are incompatible. Average revenue per active user (ARPU). GA4 (Google Analytics 4) Dimensions Tutorial with Free GA4 ebook Populated by the event parameter 'search_term'. In this link GA4 Dimensions & Metrics Explorer, you can check if the metrics and dimensions you want are compatible or not. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. 3. 200+ Dimensions & Metrics of Google Analytics 4 - Digishuffle Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. The player group ID in a game for an event. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. Your GA4 Migration: 10 Things You DON'T Want to Miss - Moz Custom dimensions are dimensions (text attributes of your data like colors, brands, etc.) UA Dimensions & Metrics Explorer - ga-dev-tools.google The number of times users clicked an item when it appeared in a list. 2020. For example, a conversion could be a purchase, a sign-up for a mailing list or an event. How to link Google Analytics 4 to BigQuery? The summary metric is for the time period selected. A metric is a number that is used to measure one of the characteristics of a dimension. What is Catholic Church position regarding alcohol? By clicking Post Your Answer, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct. Step 2: click on "Acquisition". This post will help you understand what GA4 custom dimensions are and how you can set them up. Session Duration, 300+ Facebook Metrics List [Ad Insights + Page Metrics] With Definition. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. Step 5: change the report dimension to "Session default channel grouping". If so, please let us know in the comments how the reports are more helpful with custom dimensions and additional info for decision-making. Note: Archiving a custom dimension is permanent and cannot be undone. Custom dimensions and metrics appear in the library report customization options. Any relative data will also be not stored / available to view anymore along with any reports using that custom dimension. For example if a user clicks a link '', this dimension will return 'socialLinks'. How would you get a medieval economy to accept fiat currency? Dimensions that are present in the API and even per default in the GA4 reporting interface are apparently missing in the Looker Studio connector, e.g. [GA4] Custom dimensions and metrics Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom. [GA4] Analytics dimensions and metrics - Analytics Help - Google Help But its important to point out how custom dimensions are different in GA4 compared to Universal Analytics, so you can understand the implications of using them. Step 2: click on 'Customize report' in the top right corner. The Dimensions & Metrics Explorer has the following features: Explore all of the dimensions and metrics- Search or browse by group. We can create up to 50 event-scoped and 25 user-scoped custom dimensions in GA4 for each property. Once you have created your custom dimensions, you can also go back and edit them. As you choose dimensions & metrics (by clicking the checkbox next to their name), they will be added here. You can set up custom alerts to trigger notifications when a goal is reached or a conversion type is created. The number of years since the start of the date range. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency. What are Custom Dimensions and Why Use Them? Fetch the metadata from your GA4 property. [GA4] Scopes of traffic-source dimensions - Analytics Help For example, I might want to track my website tags, categories or blog authors. The starting month is 0000. Added populated information field and data. By clicking Accept all cookies, you agree Stack Exchange can store cookies on your device and disclose information in accordance with our Cookie Policy. Populated by the 'shipping' event parameter. The ad group name attributed to the conversion event. To learn more, see https://support.google.com/google-ads/answer/2567043. For example, 1920x1080. Day offset relative to the firstSessionDate for the users in the cohort. Weeks other than the first and the last week of the year always have 7 days. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. The future of collective knowledge sharing. Similar to editing the custom dimension, click on the three dots at the end of the row and then click on Archive. But you can only change the Dimension name (how it appears in the reports) and Description (which is already optional). Populated by the utm_content parameter. Remember, if any event is not available by default in Google Analytics, then you will be dealing with custom dimensions. Added links and html formatting to description and populated fields. This dimension returns two values: 'new' or 'returning'. In my case, as I am tracking the average amount of playtime watched per video I have to click on the video_progress event which takes me to the video_progress event page and if I scroll down I can see the custom card named Video Progress. It might be a feature of a user, website, product, event, etc. If you missed the news, it was announced in 2020 that. rev2023.7.17.43535. Present only for conversion events. Automatically populated for embedded videos if Enhanced Measurement is enabled. The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. https://support.google.com/looker-studio/answer/12182485, expCombinationName (Experiment - variant name), Core Tokens Per Project Per Property Per Hour, Core Server Errors Per Project Per Property Per Hour, Realtime Tokens Per Project Per Property Per Hour, Realtime Concurrent Requests Per Property, Realtime Server Errors Per Project Per Property Per Hour, Funnel Tokens Per Project Per Property Per Hour, Funnel Server Errors Per Project Per Property Per Hour, (total_ad_revenue + revenue)/active_users, (total_ad_revenue + revenue)/data_import_cost, Combined revenue per cohort total first opens, (total_ad_revenue + revenue)/cohort_total_first_opens, Combined revenue per cohort total first visits, (total_ad_revenue + revenue)/cohort_total_first_visits, (total_ad_revenue + revenue)/adwords_cost, ads_preferred_last_click_attributed_revenue, ads_preferred_last_click_attributed_revenue-ads_preferred_last_click_attributed_refund_value, data_driven_attributed_revenue-data_driven_attributed_refund_value, first_click_attributed_revenue-first_click_attributed_refund_value, last_click_attributed_revenue-last_click_attributed_refund_value, linear_attributed_revenue-linear_attributed_refund_value, position_based_attributed_revenue-position_based_attributed_refund_value, time_decay_attributed_revenue-time_decay_attributed_refund_value, Landing Page Landing Page + query string. The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). Learn about the new features and functionalities in the GA4 Dimensions and Metrics Cheatsheet release notes. If you want to change the event parameters or the scope, then you will have to archive the custom dimension. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The page path + query string associated with the first pageview in a session. Note:Metrics and dimensions are helpful for analysing your data, but theyre nonsensical without each other. Includes desktop and mobile operating systems such as Windows and Android. Therefore, they need to be customized as per the business needs. This function will return all dimensions and metrics from your account, including both the built-in ones and any custom dimensions or metrics you might have created. Remember that you need to enter your account and property ID as requested in this photo. Similar to the dimension case, although Google gives us a lot of metrics in their analytical tool they simply can not cover every single scenario. Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. For example, Android 10 or Windows 7. You can use this data to gain insight into what content resonated most with your visitors, how far they scrolled down your page, which pop-ups are most effective, where people are abandoning the site, and more! This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions. In the Event parameter box enter the event parameter for your custom metric (in my case I simply copied video_progress from Googles. The Description is optional, but I would highly recommend adding a meaningful description as a good practice. Fetch Multiple Metrics Based FROM Google Analytics Data API (GA4) Next, youll need to configure a couple of variables - one to hold the file path to your Google Service Account client secrets JSON keyfile and the other with the property ID for the Google Analytics 4 property you want to query. The specific variation of a product. 1. Metrics vs. Dimensions. Lets learn how to set up, edit or delete custom dimensions. Navigate to the "GA4 Custom Metrics" sheet. The sum of the event parameter named 'value'. first_open, purchase) are marked as conversions by default.