After the event, attendees might remember only those speakers they liked. The example questions we addressed above should give you a pretty good idea of how to approach your debrief, but its also wise to consider how you will structure your post-event evaluation form. If there was a smart matchmaking service, did its features actually help to facilitate useful connections? Evaluate the relevance of the course with this question. Do they care about what you tell them? Again, share the challenges and specifics behind each outcome. Again, this is a great way to evaluate your pre event marketing. Browse through our survey templates to find the best template for collecting event feedback. You can use a pre event survey to learn what social media platforms your audience uses the most, so you can provide helpful information during your event. How to survey for event feedback These days, the most effective way to send a feedback form after an event is through email, usually via a third-party survey generator service like Google Forms or Survey Monkey. You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. Did we find the optimal solution? SurveyMonkey has everything you need to create your event surveys. A back-end debrief, on the other hand, involves analyzing how effectively your team handled the logistics of your event. Subscribe to the Marketing Blog below. Undoubtedly, something as simple as a survey after-event success greatly affects how well it went. If you work in a smaller organization, consider conducting a short end-of-day debrief for your entire team. Would you be open to providing in-kind services in exchange for more high-profile marketing? In a sense, debriefing an event simply means asking and hopefully answering a series of targeted questions about the event itself. Ensure that there are no confusing parts of the registration process or locating information regarding speakers, agendas, and more. This answers the question, "Did my audience achieve their goal by attending this event?". Did you participate in any entertainment or wellness activities? This is one of the best ways to get a form to people at an event. Were presentations as engaging as they were informative? Read the list below to review possible questions for your front-end debrief. Get features that support creating, sending, and analyzing surveys as a team. Use social media channels. Are you planning to return to next years event? Pro tip: Include essential food information at the event. This will help you formulate your marketing strategy for future events. A simple yes or no will let you know if you under-delivered or over-promised. Address any issues that might have arisen. Nurture and grow your business with customer relationship management software. Possible examples include food & beverage, registration, use of technology, entertainment, learning sessions, etc. Lets get right to it! Washington, DC is cementing its position as a leading meeting destination with its state-of-the-art convention center, some of the country's most unique venues, a thoughtfully redeveloped waterfront, and one of the best sustainability and DEI records around. But what platform would work best? Browse our collection of educational shows and videos on YouTube. They are more likely to complete the survey. Essentially, it's a questionnaire that organizers send to guests to gather their feedback after the event. However, there are certain rules and parts to always include in your post-event summary report. This kind of post-event analysis is a vital step in learning to streamline your process and develop best practices. Overall, how satisfied were you with the event? Responses are presented in either a numbered (such as 1-10) or worded as a scale (Very satisfied-very unsatisfied). What were our original event objectives? This does a good job of figuring out how well you marketed and sold your company as an authority and trustworthy leader in the industry. What gaps did they see in your event from competitors? If the platform isn't intuitive or easy for participants to use, then they probably won't consider coming back for your other events. Whether its a food allergy, sensitivity, or cultural food restriction, if a participant cant enjoy the refreshments, it puts a damper on their day. QuestionPros reporting and visualization tools make it easy to look at constructive feedback data in depth and show it in a clear way. Having a thank you page at the end of your survey is vital, as the respondent has made an effort to spare some time for you. For best results, be direct and succinct. If you are looking to get in-depth feedback about various aspects of the event, this sample template form can be used. Answering questions on mobile gives flexibility to the attendees. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. hbspt.forms.create({ With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again. If they weren't, they'll say no. Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights. Feedback! The reason to find this out before an event is to see if you are getting a lot of repeat attendees or if you need to do more marketing to previous attendees. Make sure that each of your key stakeholders has been given information on a primary point of contact who can address their questions as they come in. These categories are location, content, price, speakers, organization. At the top of each area, outline any related objectives, with a list of any measurable performance indicators bulleted below. Did you have to field attendee complaints when delivering your services? Encourage attendees to make social media posts using an event-branded hashtag; after the event is over, this hashtag will make it easy for you to gather research on what kinds of comments your attendees made online. Write a personalized subject line. Deliver the best with our CX management software. Choose a platform like QuestionPro that is easy to use and lets you change the survey to fit your needs. This is an excellent question that will help you figure out how your staff performed during this event. Learn more about our plans and pricing, or get started for free. With this pre event question, you can gauge what people are most looking forward to. Once you know how much content to offer your audience, it's time to ask about the quality of the content. Was the tech we used easy to implement, maintain, and navigate? This question, while similar to one of the above, measures how likely someone is to attend the same event in the future. The same principle holds true for the questions that you ask stakeholders. A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. Were you always able to reach your designated liaison in a timely manner? According to data from 2020, 87% of event marketers see participant happiness as a possible key to success. Before sending the survey to users, you should test it to make sure it works as it should and that all the questions are easy to understand. Given that people are more likely to purchase a product their friend has shared with them and the importance of customer reviews, referrals are a great way to measure how satisfied your event attendees are. use live polling after the event to find out how happy the attendees were. To make sure that you are getting the most valuable feedback, here are a few lists of the 5 powerful post-event survey questions that you should be asking for public events, training courses, and conferences. How about sponsors? No matter what type of events you host or organize, get valuable feedback from guests with Jotform's free Event Evaluation Forms. Did the events floor plan position your signage and/or booth in an optimal position? So, send out this post-event evaluation no more than 24 hours after the event. For today's attendees, bleisure travel isn't just about beaches, outdoor adventures, and sophisticated meeting venues they want a destination that will also deliver authentic local charm alongside a strong sustainability record. The platform has many features that make it easy for event planners to collect and examine valuable feedback data, finding trends, patterns, and insights they can use. By having it ready to distribute to attendees, you can efficiently send it out within one business day of your event. Did attendees know where to seek customer service support? Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? If a particular staff member needs to be held accountable for underperforming in some way, it should be done in a private meeting or through HR channels. An event evaluation form gathers feedback from guests and helps event coordinators learn what went well and what needs improvement. All of HubSpot's handcrafted email newsletters, tucked in one place. How much pre-event information was provided to you to help you better understand the event? To keep our game in top form, however, its key to take an evaluative look back at our journey. For instance, if you are approaching close to a 100% attendance rate among your members, the best way to improve attendance could be through member recruitment. Successful event planners use pre-event survey questions to get to know participants before events. Remember to be respectful and professional whenever reviewing your staffs performance. Don't get lost in the sauce. Learn more about our plans and pricing, or get started for free today. If your event had a closed Facebook or LinkedIn group for communication or a hashtag for live-tweeting, post the link to those groups so people can comment. It can be followed by questions about some of the more specific aspects of the event such as location, vendors, speakers, catering, and so on. You might have a landing page for the event or an integration with your event software. SurveyMonkey has everything you need to write your pre and post-event surveys quickly and efficiently. Use below event feedback simple survey questions to evaluate an events success. QuestionPro makes it easy for organizers to make customized feedback surveys thanks to its easy-to-use interface, customizable question types, and advanced features like branching logic and data analysis tools. How many times did you visit our website before registering for this event? Feedback helps you figure out how well your event went. 12 Post-Event Survey Questions to Ask Attendees (+ Template) Donor and sponsor feedback is the best way to determine what works and what needs improvement. Be given an incentive The role of an incentive is to get you more customer feedback survey responses. Did they meet your expectations? Closed-ended questions provide quantitative data, while open-ended questions supply you with opinions and comments in the attendees own words. Unique responses arent allowedthe respondent must choose from a list of predetermined answers. Get event feedback fast with our expert-approved template Try this template Like what you see? Here's how to ask for 360 feedback in an email: Keep your request brief. Ask participants to rate whether or not the course improved their skills in each of the areas it was designed to improve. What objectives did you set out for your event? Yes, we are talking about an event debrief. When it comes to getting a great response rate, how and when you ask your questions is often just as important as what you want to know. Was the experience well organized? Lead with your feedback request. Event Evaluation Forms. One of the best things to give and receive is feedback. You can use a variety of different surveys after your events. Ideally, participants will be able to immediately apply the information they take away from training courses to their jobs. It also shed light on other things that needed improvements, such as the registration process and the audio system. If not, was it a question of a poor communication strategy on your end, or was the user experience somehow lacking? Leave this question open-ended, so that participants can elaborate. Create a post-event questionnaire directed at staff; ideally, this survey should require some identifying information like job title so that department-specific issues can be pinpointed. Leave this question open-ended. 54 Templates The secret to a successful event? Was there adequate information available on the recreational activities offered to attendees, or did you find out about them only after the fact? If they didn't feel like they had a space to ask questions, then you can do better about promoting your support channels. Did you actively post about the event on social media? Positive feedback can help in a lot of things. 1. This will help you discover what you did right and what experiences are most valuable to your event attendees. When possible, begin asking the right questions during the event itself. This is a great question for learning how effective your brand story and messaging is at your event. The world could use more people like you!". If your team developed a series of action items at the end of last years event, were you able to successfully implement them this year? With an event survey, you can gather relevant information from event attendees before and after the event. How do you know what drives attendee engagement, or what your partners want to see next? 2. Evaluate the events overall success with this question, before diving into the specifics. Did the venue meet all of your requirements? So, the surveys should be mobile-optimized. In order to provoke a thoughtful discussion, you need to ask questions that will elicit more developed answers than a simple yes or no response. Or was there a staffing issue? This is a great question to ask before an event because it will tell you what people are most looking forward to. It can be challenging to get the audience to answer your survey quickly. Was the process of sharing promotional content convenient and efficient? Conferences thrive on a subtle balance between instruction and discussion. One in particular, a Net Promoter Score (NPS) survey can help you gauge future growth of your events by asking attendees if they would recommend it to a friend. If they were not satisfied with the quality, it could be because the type of content, the speakers, or the way it was presented. Until that is, a colleague stops you in the hallway to tell you how much she enjoyed the karaoke mixer you thought hit a sour note with the office. Here, the participants are expected to provide the overall feedback on the event organization. Including different points of view will allow your discussion to be more comprehensive, but too many voices could derail the meetings focus, especially if the KPIs across the different participants are not well aligned. Feedback will help you improve the ease of the registration process, the quality of the food, the friendliness of the event staff, and even the costs of production. Feedback is most powerful when it is timely (sorry annual performance review ). Word of mouth is extremely important to an events success. 30 Post-Event Survey Questions (+ Why They Matter) A few months back, I poured countless hours into planning an event for a group of young donors at the nonprofit I volunteer at. How would the managers expect people to answer the questions? Did the event provide sufficient opportunity to engage your target audience? It's a great starting point for the specific questions that follow next. portalId: "449646", Use them to brainstorm topics or to give potential conference topics a test run. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Email, social media, or a message after the event to inform people about these changes. What is an event survey? This post-event feedback form collects information about speakers, their presentations, clarity of thought, giveaways, etc. Make sure you incorporate both specific and general areas of improvement. Send this survey to find out how satisfied . An event feedback survey can also act as a promotional asset. Create better customer experiences across their entire journey. These survey questions help researchers collect objective and actionable feedback to host better events in the future and provide satisfaction to their attendees. Find out what the excitement level is around certain speakers or agenda items. By using well-designed feedback forms, event planners can learn more about what attendee satisfaction is, how effective different parts of the event are, and how they could be made better. Encourage your team to share their on-the-ground perspective to improve back-end efficiency. Ensure your event is accessible to anyone by providing multiple choices including mobility, hearing, sight, and other assistance. Although the bulk of this process is conducted at the survey stage of debriefing, the information you gather from attendees will provide useful insight during your debrief meeting. Closed-ended questions include multiple-choice, drop-down choices, checkboxes, and ranking questions. Send your post-survey event questions to attendees while the event is fresh in their minds. Our daily newsletter delivers breaking news, and fresh original content straight to your inbox, every weekday. How can you guarantee that next years event will run at least as well without becoming monotonous? Without feedback, we would never be able to improve. With the help of these questions, participants can score various parts of the event on a scale from one to 10 or on any other scale that makes sense for their business. Find out what they perceive as the most important learning from your event. Constructive survey feedback will help you determine how to plan future events for the best attendee experience. The term debrief usually indicates a staff meeting held to discuss an event after the doors have closed, but sometimes it is also used to describe surveys and other forms of polling designed for gathering feedback. In a changing job market, ensure your courses measure up every time by routinely asking participants these 5 follow-up questions. Try another search, and we'll give it our best shot. Use Template More templates like this Create a separate post-event questionnaire for each of your key stakeholder groups: sponsors, partners, and vendors. Did the events messaging resonate with you? If you do your event debrief right, you should have a readymade blueprint for all your future event planning needs. This question lets you know that your audience knew where to go if they had a question. Were you satisfied with the amount of activities/workshops? You might consider also sending a pre-event survey. Time-consuming for both organizers and attendees. Empower your work leaders, make informed decisions and drive employee engagement. Its far easier to convince a former participant to attend another of your events than it is to convince someone completely new. To make sure that you're getting the most valuable feedback, here are a few lists of the five powerful post-event survey questions that you should be asking for public events, training courses and conferences. As Detroit's legendary musical heritage demonstrates, a rich arts and culture scene can be the key to creating memorable moments of connection for attendees and travelers alike. Regardless of the type of feedback, you're looking for (constructive or positive feedback ), keep your email brief and to the point. This is especially helpful if your attendance was lower than expected. Discuss best practices that will allow you to carry over any successes and avoid repeating any problems.
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