Until Fear Of Missing Out materialized. Get your crowd excited about where theyll be. When the show is over and people are returning to the daily grind, reconnect with them to say thank you or wish them a safe trip home. 7 Tips to Boost Event Attendance with Social Media Marketing No matter what type of event you're promoting, use these 7 tips to use social media to boost event attendance. If you post anything relevant to your upcoming event, include your hashtag. Create an event hashtag. Not only does your hashtag need to be distinct and catchy, but it also has to be relatively short. To craftan engaging social media advertisement, be sure to include: Snapchat is a pioneer in social media when it comes to expressing yourself creatively. Youll save time since thats where your images are anyway. Our research tells us that these are the channels event professionals are active on: 52% of event planners specified that Facebook is the most effective social media channel for event promotion. Your audience is likelier to pay attention to your content if it offers a compelling narrative that grabs them. Though it accounted for the smallest volume of social media updates, the after-event conversation still made for 18% of the total number nearly 1 out of every 5 social posts were in follow up from the event. Plus, if you do this at random intervals they wont know what to expect, making it more exciting. If you want to up your game going forward, its important to ask people what they thought of the event. This is especially true if your recent marketing push fell flat or your engagement rate is low. This is a procedure we like to call process mapping. If you can, tag and thank the included attendees, staff, suppliers etc. One of the reasons why bosses actually decide to use social media is the assumption it is cheap. A solid event has a solid video strategy at the event. Step #4: Decide on Your Creative Direction. Different forms of content could include: Why are you choosing to write about a specific topic? Ditch stock photos and take your own. Invest in Facebook Live. When people talk about your event on social media, they dont always tag you in their posts or use your hashtag. Just because your event is over doesnt mean the online conversation is. After all, its not enough for your followers to see your updates you want to engage and convert them, too. When it comes to social media, there is no time to discount tools or tactics as hype. This is a great reason to move over social followers. Organizing your content according to where itll work best is something you only need to do once for your event, and it makes everyone elses lives easier. If not, they may decide the ticket purchase isnt worth the hassle. She loves storytelling in all forms, and regularly collects new hobbies - such as martial arts, aerial circus, and theater, to name just a few - in the guise of research. Looking to create your own branded .gifs? You focus on all the right stuff. Start as Early as Possible When it comes to promoting your event on social media, the best time to start was yesterday. It isnt enough just to run a powerful event or a great social media campaign, for maximum results the two need to work hand in hand. This helps connect with digital attendees and gives your audience and attendees what they are asking for. Wed love to hear if these findings feel accurate to for any events youve been a part of. Heres a quick overview of each platforms benefits: Come up with a hashtag thats short, unique, and easy to understand. You can even explorecreating campaign pop-upsthat lead your website visitors to your social media teasers. It will also make them feel special to be included. Use these groups to connect with like-minded people and build relationships. Create a unique hashtag for your event and use it on all of your social media posts. Choose one and stick with it. Create reusable graphicsor logos, Facebook profile picture frames, or evencustom Instagram filters. If youre hosting an event, you shouldnt discount an influencers growing power so heres how you can get started, particularly with YouTubers, Instagram influencers, and Snapchatters. Our daily newsletter delivers breaking news, and fresh original content straight to your inbox, every weekday. The first and second of this list are easy. Subscribe to receive this extra resource. Hold a contest. Dont only send your survey to the attendees, either. Give attendees points for things like early registration, referrals, social media shares, and any other activity you want to drive. Be consistent with the use of your event hashtag and share funny moments, main takeaways, and powerful quotes from speakers. Is the content educating, converting, influencing, serving or positively entertaining our audience? Quick polls on social media are a valuable and fun way to capture interest, even if they are not scientific. Finding the best time to post to Facebook can massively help your business stand out and reach more of your audienceeven as Facebook organic reach continues to decline. What tools do you use to get your online marketing work done? That way, you can tweak your strategy accordingly, and hopefully, drive more ticket and registration sales. Times are mature enough to truly combine the power of online and offline. Use automation to create a drip marketing campaign that will help you stay in touch with attendees or fans and keep them aware of upcoming events, drip feeding content in a specific order. Get them to see it. The ideal format will differ from one platform to another, and expecting your fans to go through the trouble of converting or translating it themselves is not good enough these days. If you send a piece of swag, ask that they share a selfie (using your hashtag, of course) with it. It helps to work with a paid advertising specialist. Emojis are a great way to promote the event in a fun way. It can be an excellent place to group images of your event for a live wall (much like Twitter) and with Instagrams new follow hashtags feature it makes searching and connecting with your audience easier. Youll end up receiving more honest and helpful feedback. You could even request content from attendees on social media to submit their own videos and get a mention on your channels. Does the content help us in achieving our objective? This means your videos and your live video, will inevitably be favored on most social networks offering more tangible organic opportunities. Everything about the crazy social media world and all the platforms. Combine public updates with your event video and show how your event creates that need to be there. You need a thorough strategy that leverages the full strength of online social platforms. Pinterest Image and inspiration heavy, if you are an eventprof looking to market by showcasing your events flair and style this is the choice for you. But once you figure out what works, this is an enormously effective way to reach new people and make sure your own followers see your content. We will address the most recurring criticism, myths and arguments so that you are ready to respond to the concerns of your boss, even if the boss is yourself. As you engage with people in these groups, focus on delivering value. The number one type of post we saw in our study of over 25 million was quotes and multimedia, during the event. Give them the hashtag and encourage them to share it on social media. Having a clear idea in advance of a challenge will lead to a better outcome. #BillieEilish, your fans are something else pic.twitter.com/f6PmJb5D4w, Live Nation Fans (@LiveNationFans) June 12, 2019. Will a 56-year-old head of marketing be amused by a cat video on Youtube or Facebook? The most useful hashtags are not just unique, theyre short and easy to spell. By doing this, you may have numerous people attending the event. Read on for our tips. Utterly buzzed to be using this tech #HootAmb pic.twitter.com/RQ7TSro5Wl, James Lane (@JamesLaneMe) September 13, 2017. Play around with angles, focus, and cropping to create cool backdrops for quotes. Definitively worth the investment. Here's everything you need to start threading. 2 - Make your event landing page shareable. Customer Service If someone tweets that the room is too warm or cold, this can be passed to the event manager rightaway to rectify it, and to thank the attendee for flagging it. If necessary, you can make it up to whoever you're canceling on when you're feeling better. The first social media reactions to the Barbie movie are taking the Internet by storm. Once youve figured out how they will help you (i.e. One of the first things you need to do is ensure that you have a catchyhashtag to encourage social sharing. The insights you gain from this campaign will inform how you develop your social media strategy for future events. Make sure your strategy involves researching tofind the right influencersso you and your events benefit greatly from collaboration. And dont stop there promote your hashtag on all your other communication channels. Have tools in place to measure what the impact of your chosen influencers is to your event. If your speaker is well-known, ask them to do a quick clip asking people to register for your event. It might even persuade them to join in, too. Using photos of the host city as the backdrop for the visual quote is a nice touch, so is using pictures that match what the attendee is referring to. Use your hashtag on all your social media content, and include it on other marketing collateral as well, even printed materials. Dont be afraid to ask feedback or promote discussion whilst your event attendees are still on a high. Your learning curve should be constant. Offer a networking or bloggers lounge that includes places to recharge and a quiet spot to write. Gamification neednt all be about competition. Some of the questions you should ask yourself are: As you may have noticed, there is a lot to go through. But motivation can be hard to come by. If in fact, content is social medias currency, using it wisely will have substantial search engine optimization implications. How to build the buzz: Share creative reveals of lineups or special guests, or use teaser videos and images to increase excitement. Keep browsing on a daily basis for a good few weeks after the event and ask permission to share, retweet or use their images on your blog, website or as testimonials. When it comes to social media event promotion, its important to make a planwhether youre hosting a private party for clients, or putting on a festival. Walking Props Lacking space? Solicit Feedback from Your Followers, 13. The job of hyping the event doesnt stop when the event starts wed argue that you need to do more work as the event happens, not less. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld. 700 million people use Facebook Events each month. Now more than ever before, you have the tools at your disposal to create engaging social media marketing for event promotion. Show your potential guests what it takes to throw an event by posting photos and videos of work environments, unfinished spaces, and other elements that peel back the curtain of a polished event. Consuming good content is clearly your thing. How To Attract Attendees To Your Event: Create an Infographic. Yes (everybody likes cat videos), but will it be relevant for the right reasons? Ask If you want to know, ask your attendees during feedback sessions or through questionnaires at your events and build a profile of where they are most likely to be. Infographics can share a wide variety of . Thanks so much for reading! Hootfeed uses your dedicated hashtag to push related tweets to a real-time display. One approach we like is to have contests or giveaways related to the teaser content imagine an Instagram Story question with the correct answer being one of the speakers or guest acts for your event. Existing internal content that you can repurpose in new formats. Quirky tricks such as superzoom can be used in interesting ways at events. You dont want to risk your event brand during a promotion. Give video help on a side topic like networking or navigating the host city. Instagram comment controls have just been improved for better moderation. What is a social media contest? And we found some surprising trends and some concrete takeaways for event organizers social media strategy. Get familiar with easy-to-use image creating software on your smartphone. Speakers are a major draw for any event. The reality? The intelligence you need to make better decisions in one handy guide. They have many moving parts and potential points of failure. Twitter leaderboards, robots that blow bubbles the more Tweets that are sent, unlocking rewards when keywords are mentioned using the hashtag and photo booths that can share pictures to social networks are all ideas we have used and love in our events. Tag the videos accordingly. Make sure to tell them the why, where, and when you'll be presenting, and invite them to connect with you afterwards. There is an intrinsic component of social media that screams for personality, interesting content, creative updates, fun, education, and inspiration. But that doesnt mean you shouldnt be aware of these back channels. Too often events have had an amateurish, sluggish and not up to standard representation of their brand on social channels. You might be busy running the event but ensure sure some team members have social media as their number one priority so you can make the most of real-time interaction and documenting opportunities dont let the moment pass you by. Easy search. The list of tools you useoften referred to as a marketing One of the first few things people see when they visit your social media profiles is your cover photo. To learn more about how to promote your event on social media, check outThe Essential Guide: Social Media for Events. You should protect your event reputation and brand but also preserve the right of your employees to express their views and in general not kill creativity and inspiration with too many rules. When it comes to social media event promotion, its important to make a plan. Reconciling the process with a benefit should be an aha moment, characterized by an effective and clear tangible outcome for the stakeholder involved. How can social media help you to meet your overall marketing goals? From line-ups, influencers that may be attending as well as celebrity guests or entertainment that you expect to be a hit, it all generates that buzz and gets people talking. Put your event front and center on each of your social media bios or about pages. This light effort can pay off seriously down the road. Yet major social networks that traditionally have a marketing element, such as Twitter, Facebook or LinkedIn, are discouraging users from constantly updating their streams. Get started today before this once in a lifetime opportunity expires. But what did the planners think? I discovered what a four-finger swipe does on my Macbook. There is no quick-win situation. How is the general vibe? First you will need to make sure that the situation at hand is truly a crisis and to rate the severity. Instagram Stories now allows content older than 24 hours to be included. Location Stories from nearby places will also appear featured in the Explore tab. Prepare in Advance. Everyone likes getting something for free. How will this evolve in the future? Texas Southern University, a historically Black public school in Houston, has an endowment . Learn more about how you cansell tickets with Eventbrite. If you had a waitlist of people who werent able to snag tickets, send them exclusive content to let them know you value their interest. Set up a system of analytics to clearly identify how content on social media converts into sales. Watch your analytics to see what people are responding to on each platform and then do more of it. Think of live tweeting as an informative and entertaining play-by-play of the event. Use video, pictures, live stream from a site visit, and turn to the CVB for help too. Provide a perspective on the news, create some valuable content around it, make it valuable for readers and refrain to pitch yourself. Knowing how to use social media at live events correctly is not an innate gift. Some questions that you should consider, include: Things escalate very quickly on social media. This will become some of the most important marketing material you have for the next year. Hey, we hear you. If they cant tell you anything about their audience, move on. You can also create your own engaging multimedia posts to entice sharing during the event. If you stop or slow down it will be harder to gain the same momentum when you try to pick it back up again in the future. The most important thing you can do is to respond calmly and quickly with the facts. The biggest mistakes brands make when deciding to include emoji in their communications are overuse and lack of understanding. It will draw more people to use social media and engage with your hashtag. If you want to know the different ways to do this, look no further than our valuable tips below. This platform makes it a breeze to reach new people, engage your fans and followers, and grow your event attendance directly from your Eventbrite account. Focus on capturing and sharing the real-time happenings whenever you can. Monitor your feeds to address any concerns or questions that come up for people. So yes, while the highest percentage of social media event posts occur during the event itself, far and away the largest type of event post was multimedia-based. For example, YouTube videos can be the longest, followed by Instagram, Facebook, and LinkedIn; then Twitter should be the shortest. Depending on how you answer the above question, you could end up with a loose or strict policy. External content that can be curated and shared via social channels. Think about what activities you want to drive and use those as the basis for your points. The venue, the sponsors, the entertainment, the speakers or special guests. Sending out invitations will give people the chance to say yes or no about attending the event. Do they like me? Put them on a drip marketing campaign or ask them to join a private Facebook Group where you can share things just with them. For example, ever come across an annual event that still features information and links to its previous iteration two years before? With the right timing and pre-planning contests can be high reward ideas for giving social media platforms the extra boost. EZgif works well for your desktop and Giphy Cam can give you what you need on the go for mobile. These will streamline your process by letting you schedule all of your social media content at one time. You'll find multiple examples of event posts from various organizations and social media platforms, such as LinkedIn, Twitter, Instagram and Facebook. Or someone tweets to your conference hashtag about an incident of Zika being reported two blocks from your event site? Run contests, post teasers, and follow up with attendees. The unnamed star is alleged to have paid a teenager . Be a Royal (and put the focus on the other person). I the new @united Spider-Man amenity kits!!!! Schedule these types of posts in advance. Share photos and videos that give people a look backstage, or highlight exclusive interviews with people at the event. Many social media platforms now feature advanced targeting to make sure the right message gets to the right people. In fact, the most significant difficulty may be deciding what bits to leave out. There are still a number of myths and shallow skepticism when it comes to social media. Make sure you have done your homework and researched the influencer. social sharing, so long as its easy to do so. You could go above and beyond with a VIP access giveaway. Do you watch red carpet highlights on Instagram, even if you dont tune in for the whole award show? Ask the following questions: If you want to incorporate social media contests into your strategy, you should identify clear objectives for the contest at the outset. Plus, you could offer sponsorship ideas or discounts with suppliers if you give them a shout-out for using their products and services during set-up. Giving prizes to loyal customers and new ones is an excellent way to attract people and make them anticipate the event. Here are 12 more steps you can take to promote your event on social media and drive ticket sales. It is a tactic that has been proven to boost engagement rates, interactions and impressions, and overall brand loyalty. How To Convince Your Boss to spend event marketing dollars on social media, 6 Actions to Nail Your Social Media Event Marketing Strategy, How to choose the Right Social Media to Successfully Promote Your Events, A Complete Guide to Promoting Your Event Hashtag, 19+ Pre Event Hype Ideas For Social Media, A 4 Step Action Plan to Working with Social Media Influencers, Be a Master of FOMO With Pre-event Social Media Contests, After Your Event: 8 Ideas to Continue the Social Media High, 4 Steps To Keep Your Cool and Navigate an Event Social Media Crisis, 10 Trends redefining social media for events. Not sure where to host your livestream? If your contest is running during an event, consider promoting it from the stage, in the collateral handed out to attendees, on signage, and in your event app. Something that in a couple of years was going to be dissolved. Better yet? And the skill of using it can be learned and developed. If you have a lot of video, create a YouTube playlist or segments that follow the same themes to make searching easier. It will only make your approach to future social media event promotion even better. so frame questions in an opinion-worthy and fun way. Unfortunately, some things aren't easy to reschedule or may be very important to attend. You have a whole wealth of information from your event, so make the most of it. Oftentimes, however, posting on social media can feel like shouting into a noisy room. Social media is vital for event promotion, but you cant just rely on your own accounts to spread the word you have to get event-goers to share it as well. Give your influencer some creative leeway as to how they share the materials and information with their tribe but, as mentioned earlier, you also want them to know how youll be tracking results (click-throughs on your landing page, sign-ups, etc.). This wayfinding and publishing content will be much easier. Giving your attendees a little early access to them through an interview, book offer, special webinar (for early-bird registrants), an online community, call-in Q&A session, or other form of special access for those who have registered can be a boost to early registrations and interest. The same rules of influencer selection apply to social media takeovers. Follow these guidelines now to create FOMO with your social media contests: To make an effective social media contest, you must identify the type of participant you are engaging. This is not true for video and Facebook Live. Q&A Live stream Q&As across your channels and use social media to integrate digital and physical attendees. They shared photos and thanked guests for participating as a follow-up. You can even take a tip from the airline loyalty programs and create memberships based on their points levels. Twitter polls is perhaps the sleekest poll option for doing this quickly or in real-time. Once they share, youll have all the eyes of their followers on your brand as well. No spam, we promise. People always want to see updates about it on Twitter, Instagram, Facebook, LinkedIn, and other platforms. Heres when social sharing comes in. Mastering how to use them in performance (speaking) slots is one example of how events have the power to truly take advantage of the influencer wave. Sometimes it will take 20 touch points before you actually sell a ticket. Not only does this appeal to the people receiving the discounts, but their referrers feel special that they are able to offer an exclusive opportunity to their tribe. If your event has any sponsors, consider asking them for giveaway items in exchange for some extra publicity. If youre aiming to get some coverage after the event, it could be best to reach out to some journalists in your space and invite them to the event in order to experience it for themselves. They incorporated social walls on-site, as well as into their live streams. All it takes is one viral post to get decent reach and boosting on different networks can help be seen multiple times and shared. Jump on that euphoria through social media and use it to your advantage. Most of the FOMO opportunities will be created during the event, you need to get attendees to sell tickets for next year. Include it in handouts and display it on screens throughout your venue. While the previous tip was your highlight reel, this is your teaser trailer. Excellent social media contests require substantial planning and nimble execution. Take a look at some events with the support of Walls.io. This does not translate into an immediate reason why you should engage with social media, but the numbers are unprecedented. Set goals and social media metrics ahead of time so you can measure your campaigns success against them. Bring them into the planning process by asking for their ideas and input. If your event has a broad audience and appeal, look for people talking about being in or visiting the host city at the time of your event and invite them on social media. Service, Nearly as many people are talking about an event, The largest amount of social media updates were quotes and multimedia shared during the event (36% of all updates), Top strategies included: Teasing the speaker lineup, providing a photo booth, creating quotes as multimedia. The why of your selection should be very clear to you and your team. When promoting your event on social media, make the content engaging, conversational, and not overly salesy. Also: If youre not careful, developing and scaling a strong social media strategy can be a drain on your resources. Engagement with your posts determines how many potential event-goers see your promotions, so you need to make every post count. This video is brought to you by QuickMobile by Cvent, improve engagement at events with social media. Having influencers for your event is probably the strongest social media tactic you will have in 2018. It makes them feel like they are a part of an exclusive group or movement. Or perhaps a guide on creating your social media content? Does this reflect the conversation you see on social media about your event? Answer (1 of 4): That is a common experience with depressed people. Each labelled highlight shows up as an individual icon on your profile with a custom name and cover image. Craft the Perfect Event Hashtag A hashtag can be a word, a title, or a phrase preceded by a hash sign that helps you send a message to the audience. If serious, it is time to gather your Crisis Response Team, an outside crisis expert, and your legal team to discuss next steps and a potential response. Your staff need to be prepared before a crisis strikes, so that just like you, they understand what to do and will be empowered to help your cause. The countdown sticker on Instagram Stories lets you set an end date and time. Keep in mind that contests have legal requirements, so make sure you consult a lawyer prior to running one. People love to see what goes on behind-the-scenes. By producing the type of content that event enthusiasts are already posting, you can join and help shape the online conversation. Depending on your industry and target audience,some social platforms may be more effective than others. The most significant caveat of this tip is that you may need to expend some effort creating different videos for different platforms. If youre promoting an event on your platforms, make sure you release content at intervals leading up to the big day, so potential guests have plenty of reminders. Google only grabs the information available on your public profile. I dont think that our government is irredeemable. Attendees often talk about events on social media before they attend them so it pays to leverage this and boost anticipation. In a content marketing world, you are faced with your competition delivering cool campaigns, made of innovative ideas and powerful content. It enables you to curate the content and display it on a screen, embed it on your event website or live stream, or show it before and after each session. Spontaneity needs to happen within the image of your event. You can create a short video with emojis and promote it to your followers. This way, it will not look like you are trying too hard to get people there. Then make sure your social media team is ready with specific hashtags or creates pre-buzz online before the actual moment. You can build hype for your event by asking your followers for help. This could mean setting up a photo booth branded with your hashtag or creating a photo competition where the best photo using your hashtag wins a prize.